The social construction of environmental crisis in Pakistan: A media-centric perspective
Keywords:
Environmental Issues, Socially Constructed, Media Discussion, Environmental Degradation, Environmental PolicyAbstract
This study uses Dawn's carefully selected collection of newspaper articles to investigate how environmental issues are socially constructed in Pakistan through the lens of mass media. The study uses qualitative content analysis to pinpoint prevailing narratives and themes in media coverage that influence public opinion and environmental policy discussions. For the sake of getting themes by using induction from these columns, a mathematical approach is used. Each and every column was read thoroughly and highlighted wherever a new theme was identified by the writer. These themes clearly give us a roadmap to formulate certain strategies for controlling environmental degradation and coping with strategies to curb down environmental pollution." The results show that pollution, climate change, and environmental degradation are frequently viewed through institutional, political, and cultural prisms, revealing a complicated interaction between economic interests, governance issues, and public awareness. The study emphasizes how important the media is in creating environmental realities that impact regional and national reactions in addition to educating the public. The report highlights the gaps between policy and knowledge and makes the need for more aggressive, scientifically based media participation in environmental discourse.
Downloads
References
Boykoff, M. T. (2009). We speak for the trees: Media reporting on the environment. Annual Review of Environment and Resources, 34, 431–457. https://doi.org/10.1146/annurev.environ.051308.084254
Boykoff, M., &Osnes, B. (2019). Creative (Climate) Communications: Productive Pathways for Science, Policy and Society. Cambridge University Press.
Cox, R. (2013). Environmental Communication and the Public Sphere (3rd ed.). SAGE Publications.
Dawn. (2020–2024). Various environmental columns and opinion pieces. Retrieved from https://www.dawn.com
Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.
Ghosh, A. (2021). Smoke and Mirrors: Decoding Air Pollution in India. HarperCollins India.
Hannigan, J. (2006). Environmental Sociology (2nd ed.). Routledge.
Jambeck, J. R., Geyer, R., Wilcox, C., et al. (2015). Plastic waste inputs from land into the ocean. Science, 347(6223), 768–771. https://doi.org/10.1126/science.1260352
Khan, R., & Khan, M. A. (2022). Climate change performativity and policy gaps in Pakistan. Pakistan Journal of Environmental Policy, 9(1), 21–37.
Najam, A., & Bari, F. (2020). Governance challenges in Pakistan’s climate response. South Asian Policy Studies, 5(2), 41–58
McCombs, M., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.
O’Neill, S., & Nicholson-Cole, S. (2009). “Fear won’t do it”: Promoting positive engagement with climate change through visual and iconic representations. Science Communication, 30(3), 355–379.
Press Information Bureau. (2022). Government of India bans single-use plastics. Retrieved from https://pib.gov.in
UNDP. (2023). Strengthening climate resilience in Pakistan: Local implementation pathways. United Nations Development Programme.
Altheide, D. L., & Schneider, C. J. (2013). Qualitative media analysis (2nd ed.).
SAGE Publications.Berger, P. L., & Luckmann, T. (1966). The social construction of reality: A treatise in the
sociology of knowledge. Anchor Books.
Boykoff, M. T., & Boykoff, J. M. (2004). Balance as bias: Global warming and the US prestige
press. Global Environmental Change, 14(2), 125–136.
Eckstein, D., Künzel, V., & Schäfer, L. (2021). Global Climate Risk Index 2021. Germanwatch.
Greenstone, M., & Fan, Q. (2023). The Air Quality Life Index: Pakistan Annual Update. Energy
Policy Institute, University of Chicago. Hajer, M. A. (1995). The politics of environmental discourse: Ecological modernization and the
Policy process. Oxford University Press.
Hannigan, J. (2006). Environmental sociology (2nd Ed.). Rutledge.
Mahmood, R. (2020). Climate change governance in Pakistan: Challenges and prospects.
Journal of Environmental Policy and Planning, 22(5), 589–603.
Rauf, S., Khalid, Z., & Hussain, A. (2021). From policy to practice: Implementation of
Pakistan’s climate commitments. Climate Policy Journal, 21(3), 376–390.
Singh, P., & Joshi, M. (2023). Storytelling and environmental activism: Lessons from The
Elephant Whisperers. Indian Journal of Media Studies, 15(1), 22–34.
WWF-Pakistan. (2022). Plastic waste in Pakistan: A crisis in the making. Retrieved from
Zubair, S. (2019). Language, power, and media in Pakistan: A critical discourse analysis.
Pakistan Journal of Communication Studies, 3(1), 45–61.
McCombs, M., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.
O’Neill, S., & Nicholson-Cole, S. (2009). “Fear won’t do it”: Promoting positive engagement with climate change through visual and iconic representations. Science Communication, 30(3), 355–379.
Press Information Bureau. (2022). Government of India bans single-use plastics. Retrieved from https://pib.gov.in
Undp. (2023). strengthening climate resilience in Pakistan: Local implementation pathways. United Nations Development Programmed.
Downloads
Published
Data Availability Statement
The data that support the findings of this study are available from the corresponding author upon reasonable request.
License
Copyright (c) 2025 Saira Abrar, Babak Mahmood, Ayesha Chaudhry, Sana Ejaz (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.



